Your single front door. Everything personal and business starts with OSCAR — captured, sorted and prepared before business work is handed to OTIS. Calm, private and discreet by default.

Keeps every HUB system looking like one premium HAF product. KAY sweeps the design every night, aligns anything that has drifted back to the HAF brand standard, and keeps the whole system clean so it never gets messy — always showing the next fix, not just the mess.

The money view. KYLE tracks cashflow, budgets, invoices, costs, revenue, margins, payments and approvals — and always shows the next finance action, not just the data.

The data truth. FLO turns website, sales, marketing and project numbers into plain-English insight — not just dashboards, but what changed, why it matters and the next action.

Keeps the internal business tidy and traceable. MEG owns admin, documents, compliance, checklists, reminders and reusable processes OTIS can lean on.

Owns marketing activity — campaigns, content calendar, socials, email and Manychat. Premium and clean, with every campaign tied to a clear business objective.

Owns site management and development progress — tracking sites, contractors, planning, documents, costs and next actions, with each site kept separate.

Technical brain behind the Hub build — backlog, Cloudflare Pages, GitHub, Supabase, API and integration planning, security and developer handoff notes.